Brand & Design Intelligence Johan Engelbrecht
2025

Demo Factory

A proof of concept that helps Strategy's sales engineers write the story around a product demo. A day of preparation now takes about fifteen minutes.

Walkthrough.
Prospect input with a recommended configuration.
Generating a narrative, with the live agent log.
A narrative in chapters, with screenshots and voiceover.
Exported reference page.
Quick Pitch mode with a timed script.

Project

Role
Designer, lead developer
Client
Strategy
Year
2025

Tools

  • Claude
  • GitHub

The product demo itself was never the problem. The hard part was the narrative: framing the product around one prospect’s industry, problems and language, in time for the call.

How it works

A sales engineer picks a use case and adjusts the industry and emphasis. Demo Factory returns a narrative in chapters, with talking points, a suggested order, product screenshots and a reference page published to GitHub Pages to share with the prospect. Quick Pitch mode writes a timed script for shorter calls.

Why a proof of concept

I built the first version to test one idea: that the bottleneck in technical sales is shaping the story, not producing material. A small group of sales engineers use it today, and what they’ve taught me is shaping the next version. It’s plain JavaScript on Vite; the surface was too small to need a framework.