Selected work
About the work
More than 20 years of design and creative leadership sit behind this work, from Landor and FutureBrand in London and Dubai to McKinsey & Company and Strategy. I've chosen to show only recent projects.
They show where my practice is today: design craft and team leadership, now combined with a strong AI skillset. On most of them I led the team and still did around 80% of the hands-on design and build myself, using tools like Claude to take the work further and faster.