Strategic creative lead with more than 20 years in brand and digital design. From Landor and FutureBrand in London and Dubai to McKinsey & Company, I've led large design teams and delivered full transformations for some of the world's biggest brands. Now Creative Director at Strategy.
Selected work
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2026Brand OS
An internal AI tool that turns a written brief into finished, on-brand Strategy assets. I designed and built it alone as a proof of concept.
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2026Strategy World 2026
I'm the strategic creative lead for Strategy's US and international user conferences. I manage the design team that delivers them, and lead all digital and experience design.
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2025Strategy rebrand
The rebrand that took MicroStrategy to Strategy, launched on 5 February 2025. I was Creative Director and lead brand architect, and I still look after the brand.
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2025Strategy AI Creative Studio
A Discord bot that gives 70+ people at Strategy image, video, audio and 3D generation in one place, including output that stays on brand.
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2025Generative production
The pipeline behind most of Strategy's image and video work: custom brand models, multi-model video, and a lot of art direction before any training starts.
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2025Demo Factory
A proof of concept that helps Strategy's sales engineers write the story around a product demo. A day of preparation now takes about fifteen minutes.
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2023INU
A new mobile investment platform for the Czech and Slovak market, from first research to launch. I led design at McKinsey, with a team of up to 25.
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2022Merchant onboarding
Rebuilding the merchant onboarding journey for a large payments company. I was service design lead, at McKinsey.
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2022Selected McKinsey work
Three shorter engagements: a bank's digital transformation, a sustainable travel concept and a market for carbon trading.