Brand & Design Intelligence Johan Engelbrecht
2026

Strategy World 2026

I'm the strategic creative lead for Strategy's US and international user conferences. I manage the design team that delivers them, and lead all digital and experience design.

The Porsche team after the Strategy x Porsche keynote.
The interactive kiosk I built with the Canva developer platform and Figma, including Maxi Runner, a live game I coded and integrated.
On-site merch store.
Merch store detail.
Keynote preparation.
The 75-foot digital wall and interactive kiosk. My team and I delivered the motion and digital design for every surface.
Keynote ideation.
Screen recording of the kiosk app I designed and delivered across the conference.

Project

Role
Strategic creative lead
Client
Strategy
Year
2026

Tools

  • Figma
  • Adobe
  • FAL
  • Midjourney

My team delivers everything attendees see: identity, agenda, wayfinding, sponsor material, campaign, social, merchandise and gifting. Thousands of print and digital pieces under one system and one deadline, working with outside production partners.

I lead the digital and experience design directly. That covers the keynote screens, the web and app experience, and the interactive pieces on site. Strategy World 2026 was my third in a row, after Las Vegas in 2024 and Orlando in 2025.

Keynotes

Both keynotes ran on a three-screen array, so every cue was designed as one wide composition. Stock and photography couldn’t meet the brief or the timeline, so we generated almost all of it. The pipeline ran through FAL, with review in Discord: Kling and Seedance for motion, FLUX 2 Pro and Nano Banana 2 for stills, our own brand LoRAs for the Maxi and Mosaic sequences, and Topaz for upscaling to broadcast resolution.

Kiosk and Maxi Runner

I designed and built two interactive pieces myself. A touchscreen venue map fed with live session and room data, so it could show someone the way to their room and which keynote started in eight minutes. And Maxi Runner, a small browser game starring the honey badger from our Bitcoin campaign, playable on the kiosk and on phones. People shared it throughout the event.

I received Strategy’s President’s Club award for the rebrand and conference work.